mardi - 22.mai.2018


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USA : be natural® at the IRA show

Dear Readers,

This month took place the International Roofing Expo in Orlando, Florida (USA). With more than 1 200 booths and 462 companies, all the roofing industry was represented. One more time, be natural® was there to defend our product.

The SRCA have had a lot of success with a beautiful Natural Slate display made by Chris Paulin. Good job Chris !

be natural® have taken the opportunity to join all the meetings of the associations such as the Slate Roofing Contractors Association, the National Slate Association and the Vermont Slate Quarry Association.

All of us we have agreed – in principle - to promote the word “SLATE” versus the “fake slate” that companies are distributing in the US market. When they sell “fake slate” they send the wrong message across… Slate roofing is synonym of prestige, quality and is NATURAL ! So nothing is FAKE, it is all real !

So we have ensure that working together we will be stronger and we will do a much better job to promote our product. Last but not least, we have finished the show with a big spanish diner and Flamenco dancing where everybody could remember the 2015 Spanish Trip and enjoy some Rioja Wine ! 

Regarding the IRE, let’s meet next year in Las Vegas in 2016 from the 1st to the 3rd of March !

More to come, the next trip will be soon in Philadelphia.

Source : be natural® - Marzo 2016

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Luis Galan